Project Goals
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Create a responsive website that works seamlessly across all devices
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Design an intuitive registration flow for tournament participants
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Display real-time tournament standings and leaderboards
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Showcase gaming content while maintaining Porsche's luxury brand standards
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Provide essential tournament information and rules in multiple languages
Target Audience
The website design prioritized mobile responsiveness and quick access to tournament information.
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Design Process
The website design prioritized mobile responsiveness and quick access to tournament information.
Key Pages
Key Features
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Sketches
Early design exploration focused on tournament flows and match experiences. Sketched various approaches for tournament entry, real-time updates, and leaderboard displays.
User Journey
Players discover the tournament through Porsche's social channels, register, participate in matches, and engage with the community. The journey emphasizes both competitive gaming and Porsche's enthusiasm towards motorsports throughout the tournament lifecycle.
Wireframes
Wireframes refined the concepts into structured layouts prioritizing tournament brackets, match updates, and profile systems. Each iteration improved navigation and information hierarchy to ensure intuitive access to game features and tournament data.
Design System
Using Porsche's design system as foundation, I adapted it for gaming. The system uses Porsche Next typography and merges racing heritage colors with gaming aesthetics. Custom UI components complement Porsche's existing design language while serving gaming needs.
Final Design
The final design merges racing spirit with gaming culture. Racing-inspired layouts, tournament tracking interfaces, and achievement showcases create an experience that feels both competitive and simple.
Results & Impact
Post-launch metrics showed strong engagement:
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10,000+ registered players
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500,000+ unique visitors
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2M+ social media impressions
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75% positive user feedback
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40% increase in youth brand engagement
Key Learnings
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Mobile-first design crucial for target audience
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Regional optimization essential for global reach
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Simple registration process increased participation
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Clear tournament structure reduced support needs